¡Hablemos!
Branding for a Spanish Language School
The challenge:
¡Hablemos! is a Spanish language school located in Poland. The client approached me with a challenge to create a visual direction for their brand. They wanted to incorporate the concept of gaining knowledge through play and having fun. Additionally, the client highlighted the importance of conversational skills in the learning process, which is often lacking in traditional language education.
How I’ve worked:
To begin, I researched competitors in the education industry in the client’s town. Most of the existing brands looked traditional, featuring flags or school-related imagery. I decided to take a different approach by creating a playful and engaging logo and identity that would highlight the conversational aspect of language learning.
The logo incorporates speaking clouds, and the colours are bright and expressive of Spain. In addition to the logo, I designed stationary elements to support the overall brand.
The result:
The final result is a standout brand with a consistent visual identity and attractive, eye-catching colours. The playful logo and imagery capture the essence of the client’s brand and highlight the importance of conversational skills in language education. The overall design effectively communicates the client’s message of gaining knowledge through play and having fun while learning a new language.
Client’s feedback
“Joanna is a professional who has very individual approach to the project. She helped me to create the unique brand based on my business values. I highly recommend her!”
Ilona
