Premium Skincare Branding for a Modern Aesthetics Expert
Client: Dr Yalda
The challenge
Creating a premium identity from the ground up.
Dr Yalda, a skincare doctor and aesthetics clinic owner, was building her personal brand as a skincare expert and educator. She needed a visual identity that reflected her medical expertise and premium approach, while still allowing her personality to come through.
With no established identity to build on, the goal was to create a minimal, premium and distinctive brand from the ground up — without relying on the typical visual language of aesthetics and injectables.
Her philosophy of “skin health before injectables” became an important part of the creative direction, helping shape an identity that felt refined, trustworthy and aligned with the way she approaches skincare.
The Approach
A minimal identity built around expertise and skin health.
The identity was developed with a clean, considered visual direction that balanced professionalism with a more personal feel. The aim was to create a premium aesthetic without making the brand feel cold or overly clinical.
Client’s feedback
“Joanna is a perfectionist and works with you very closely to finalise a brand you are proud of. I’m extremely pleased with my final result and I have chosen to work with Joanna again on a new project! She’s always quick to reply or jump on a call and works on a great timeline. Highly recommend.”