Amie House
Wellness practice brand
The challenge:
Amie House was going through a transition with their name and wanted to expand their services. Their previous identification and strategy were confusing for their clients, so they approached me to help them create a brand identity based on their new brand strategy.
How I’ve worked:
As the client already had a strategy in place, my focus was to understand their goals and the type of clients they wanted to attract. The wellness centre aimed to build a community of clients and professional practitioners. I researched their competition and discovered that most of them were using pastel light and delicate brand identities. However, during my Zoom conversations with the owners, I sensed an amazing energy and decided to express it through high contrast colours.
I created a brand identity that was very elegant and sophisticated, using a navy colour that was contrasted with a bright and energetic red shade. The key visual and logo were based on circles that overlapped each other, representing a sense of community and friendly interaction between professionals. The tag line ‘Wellness Center Reimagined’ was based on my first chat with the client and their vision for their practice.
The result:
The new brand identity is a great reflection of the client’s new strategy and goals.
It is different from their competitors with a bright friendly sophisticated and professional look. The new brand identity is helping to attract the ideal clients and build the community that Amie House envisioned.
Client’s feedback
“I can’t even begin to describe the joy it was working with Joanna. And her professionalism was impeccable. From the first draft, it’s like she crawled into our imagination and visually brought our brand to life. With a little tweak here and a little edit there, we have a full brand portfolio that we are proud to share with the world!”
Pam & Lyssa
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