Business Without Conscious Branding. The Most Common Issues And How To Overcome them.
Business Without Branding? Branding is an essence for a business. It evokes certain emotions in your audience and allow you to create a community and long-term clients. It’s one of the most misunderstood term. Sometimes is perceived as a logo and non-essential decoration. What a lot of people are not aware of is their current business trouble could be a result of missing a conscious branding step.
The reason I use the word ‘conscious’ is because even if not planned, every business has a sort of brand. However, if it’s a result of random activities, it could be confusing and not effective.
Here are the most common problems that could be easily resolve by implementing a strategy and identity.
1 / Inconsistency
Reason: Lack Of Brand Strategy And Brand Identity To Follow.
One of the element of strategy is what you’re trying to say to your potential clients and being consequent in your brand message. Without focusing on a few core values and messages, you won’t be seen as an expert in what you do.
Brand identity with a logo design, consistent colours and elements will attract the right people to your product.
2 / Not getting clients
Reason: Speaking To Wrong People
Have you specified who your ideal client is? Without that, you will be trying to convince to your products a lot of random people, instead focusing on your perfect audience.
3 / Constantly advertising the product without context
Reason: Not having the values behind the business.
Constantly selling could be overwhelming for your audience. Instead of giving them values behind your business and reasons to buy from you, you try to sell the product.
4 / My product is not attracting the right audience
Reason: Lack of research.
Your visual presence is not appealing to the right people, when the research part is missing. Perhaps you’ve chosen the message, logo, and colours that you like, without thinking if it draws the attention of your future clients?
5 / Lack of structure
Reason: No plans.
The feeling of being lost in business comes from not having a business plan and strategy to follow.
6 / Marketing is not working
Reason: Branding is missing.
Marketing is very important, and it’s in a close relation with branding. Branding is a substance for your business and marketing is a method to put it in front of the right audience, in a right place and time. Without branding, it is difficult to build a connection through a marketing.
7 / Poor visual presence
Reason: Using non-professional software and free assets.
I have to make a disclaimer here: I don’t mind people using free graphics, or fonts, but using the same logo as a lot of other people doesn’t look really professional. Without investment in a professional design service, your presence will look repeatable. Unless you want to invest your time to learn how to create your own graphics, you should hire a professional.
8 / Not looking professional
Reason: Not investing in your business
Whatever is a fundament to sell your product, you should at least think to hire a professional. Professional identity or photography will be an investment that will quickly return when you start selling your product.
Conclusion:
Branding could solve all of these problems. By implementing a strategy and identity that attract your audience, you will overcome these most common issues. It is a complex solution and ongoing process, that you’ll learn how to use to benefit your business.
Are you ready to create a meaningful branding?
Don’t hesitate to book a free brand consultation. Let’s chat about your business and how it can be improved!
