Evoqe Candles
Branding for luxurious candles. Brand identity & illustrations.
The challenge. Branding for luxurious candles.
Evoqe Candles is a top-tier candle brand that cares about using eco-friendly ingredients and creating a calming experience. These candles are made especially for people who are sensitive and looking for a way to unwind. I was given the job of making an identity that’s simple yet has a natural touch. The aim was to create a fancy, plant-inspired brand that stands out from other high-end candle brands.
How I helped
While creating mood boards and researching how premium brands present themselves, I noticed that most of them used predominantly neutral color palettes. However, I made a deliberate choice to introduce a welcoming, vibrant green shade as a distinctive element of our brand identity. While our logo maintains a clean and straightforward design, it is complemented by a key visual botanical illustration that adds a touch of artistry to the overall brand. By blending a classic and elegant logotype with rich colors and this illustrative touch, we have successfully established a strong and uncomplicated brand identity.
In our label design, we aimed for simplicity with a unique layout, keeping it minimal to draw attention to the jar’s green glass color, which plays a significant role in our brand’s identity.
The result
A distinct identity that stands out among other luxury brands.
Candle label templates that are easy to use, created with Canva.
A detailed identity with a prominent botanical theme.
A visual identity that reflects a classy brand personality.
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