Bare Boho
Brand identity for Handcrafted Candles
The challenge
They needed branding and label design. They had some logo ideas, based on a ‘boho’
style, but there was no strategy.
How I helped
We talked about emotions related to their products, their values and who they see as potential clients. Using the brand strategy questionnaire and competition research, I helped Bare Boho to clarify their strategy. I created mood boards with different brand directions and they chose one with earthy colours and a joyful vibe.
The warm, earthy colours of the Bare Boho brand identity express joy and balance. The logo is based on a monogram of two letter ‘B’s and the sun symbol appears as a key
visual. The overall brand impression is cosy, but elegant. The brand strategy focuses on sharing the positive things in life. It’s about finding balance.
The result
A clear brand vision.
Unique identity
Flexible logo
Client’s feedback
“I worked with Joanna for over two months on our company branding and logo. Her
work is wonderful, very professional and understood our concept and goals very
quickly. I have worked with many artists and this is by far one of my most wonderful dealings. I would recommend Artphysis.design to anyone looking to take your branding to the next level. Again I can’t say enough about her professionalism and Quality of the work done. A+”
John Keen
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