Thiede Architects
Unique branding for architects. Sustainable strategy and identity.
The challenge
Unique branding for architects. Thiede Architects is a passionate studio that focuses on environmentally-friendly design. As they shift their strategy to better serve individual clients seeking eco-friendly solutions, they’ve realized the need for a rebrand. Their goal was to move away from a corporate image and become more welcoming while still looking professional. They also wanted to use unique colors instead of the typical architecture studio palette.
How I helped
We’ve been discussing our approach and the sources of inspiration. Given the founder’s German background and education, we’re drawing inspiration from that part of the world. We aim to appreciate the German typography tradition and minimalism, with a focus on the Bauhaus movement, their posters, and their geometric design approach. We’re contrasting this with vibrant, friendly colors. To maintain a professional look, I’ve incorporated a monogram, and the structure of the monogram has allowed me to create a key visual element for the brand. To emphasize the studio’s eco-friendly nature, we’ve introduced shades of green and blue to the color palette. Yellow has been included to convey the friendliness and happiness the studio desired, setting it apart from its competitors.
The result
An identity that embodies the distinct character of the architecture studio.
A distinctive approach that sets it apart from competitors.
A well-defined strategy and visual identity guidelines.
A visual identity that exudes a welcoming, non-corporate personality.
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