Premium Skincare Branding for a Modern Aesthetics Expert
Client: Dr Yalda
The challenge
Dr Yalda, a skincare doctor and aesthetics clinic owner, wanted to build her personal brand as a skincare expert and influencer. She was seeking a visual identity that reflected her professionalism while still allowing her personality to shine through. One key requirement was avoiding any syringe-related imagery, as her brand message centres on “skin health before injectables.”
This called for a premium skincare branding approach that felt trustworthy, elegant, and aligned with her values.
How I helped
Through a collaborative and strategic design process, I helped Dr Yalda discover her visual identity. I created a refined, minimal logo featuring a droplet—subtly referencing both skincare products and injectables, without being overt.
The chosen blue colour palette plays a dual role: it reinforces trust and reflects her educational content, while also feeling warm and approachable—just like her. As she had previously used blue, I built on that foundation for brand continuity rather than a complete departure.
This was not just a skincare logo—it was the start of a cohesive brand system, crafted to support her growing presence.
The result
- A professional and consistent skincare branding system
- A visual identity that appeals to premium clients
- A confident and aligned personal brand
- A logo for a beauty business that communicates both expertise and approachability
Client’s feedback
“Joanna is a perfectionist and works with you very closely to finalise a brand you are proud of. I’m extremely pleased with my final result and I have chosen to work with Joanna again on a new project! She’s always quick to reply or jump on a call and works on a great timeline. Highly recommend.”
Yalda Jamali, DR YALDA
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