Dr Yalda
Brand Identity for a skincare professional
The challenge
Dr Yalda is a skincare doctor who owns aesthetics clinic. She wanted to establish her personal brand as a skincare expert and influencer. The goal was to depict her professional approach but add some personality to it. She didn’t want to include anything related to syringe, as her brand message is ‘Skin health before injectables’.
How I helped
We went through a process, where Dr Yalda found her own visual voice. I’ve created a very minimal but elegant logo with a droplet. It represents skincare products as well as injectables, but in a subtle way. I’ve added a blue colour. From the one side, it builds trust and represents her educational content. From the other side, the shade is warm and friendly – to reflect her personality. She used blue before, so I want to create a continuity rather than cut off from the previous creation.
The result
Client confident about her brand
Professional visual appearance
Consistent brand
Attractive to premium clients
Client’s feedback
“Joanna is a perfectionist and works with you very closely to finalise a brand you are proud of. I’m extremely pleased with my final result and I have chosen to work with Joanna again on a new project! She’s always quick to reply or jump on a call and works on a great timeline. Highly recommend.”
Yalda Jamali, DR YALDA
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