Branding for a Premium Candle Business
Client: Evoqe Candles
The Challenge: Premium Candle Branding with a Purpose
Evoqe Candles is a luxury candle brand committed to using eco-friendly ingredients and creating a calming, sensory experience. Their products are designed for those with sensitivities, seeking moments of peace and relaxation. The brief was to develop a refined yet nature-inspired identity—one that would set Evoqe apart in a saturated market of high-end candle brands.
The goal was clear: create premium logo for candles, branding that felt modern, elegant, and grounded in nature, while also appealing to a wellness-focused audience.
My Approach: Strategic Simplicity with a Natural Edge
In developing the brand, I explored how premium lifestyle and candle brands present themselves visually. Many leaned heavily on neutral palettes and overly minimal design. I saw an opportunity to differentiate Evoqe by introducing a signature, vibrant green—a nod to nature, wellness, and vitality.
The Logo for Candles was crafted to be clean and elegant, allowing the accompanying botanical illustration to add warmth and character. This combination gave the brand a refined, artistic feel without overwhelming it with detail.
When it came to the candle label design, clarity and balance were key. We used a minimal layout that highlighted the distinctive green glass of the candle jars—turning the product itself into part of the brand’s visual storytelling. The labels were also made easy to update via Canva, offering flexibility without compromising on quality.Logo for Candles
The Outcome: A Brand That Stands Out and Connects
A distinctive brand identity that separates Evoqe from other luxury candle brands
Custom candle label templates designed for Canva, blending ease of use with high-end aesthetics
A strong visual direction rooted in nature, wellness, and artistry
A premium candle branding suite that feels both elevated and approachable
The result is a brand that not only looks beautiful but also feels calm, considered, and trustworthy—perfectly aligned with Evoqe’s mission and audience.
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