Bespoke Nostalgia
Branding & Logo Design for a Craft Business
The challenge
Bespoke Nostalgia is a brand that makes special gifts for families. They are really creative and focus on making custom gifts and bears that hold dear family memories. Penelope asked for my help in planning and defining the brand’s strategy and style to match her vision.
How I helped
We started by meeting in person to plan and discuss the strategy together. I helped Penelope describe and imagine what her brand will be like in the future. We talked about the brand’s personality and the kind of images that would represent it. Then, I researched the types of people who would love the brand and who our competitors are. We discussed these findings. After that, I worked on creating visuals that match Penelope’s vision, using a retro and hand-drawn style.
The result
A crystal-clear brand idea.
A plan to promote the brand effectively.
A brand that’s attractive and stays the same.
Useful brand pieces for clients to make social media posts and print materials easily.
Client’s feedback
“(…) In short, if you’re seeking a graphic designer who can create a brand that authentically represents you, I highly recommend Joanna. I truly believe her work will have a significant impact on my brand’s identity and success when I relaunch later this month. Thank you, Joanna, for your exceptional contributions!”
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