Branding for businesses
ready to evolve
For conscious brands that have outgrown their DIY visuals. We create clear, strategic identities that attract ideal clients and remove the overwhelm from you.









Your brand is the first impression your business makes. When it’s unclear, people hesitate.
When it’s clear and confident, the right clients notice you instantly.
You’re in the Right Place If...
- You’ve outgrown your current branding
- You want visuals that reflect your values and quality
- You care about sustainability, wellbeing, creativity or craft
- You want to attract clients who value authenticity
- You want branding that works – consistently, simply, clearly
- You’re ready for an identity that feels aligned
Services
Branding
Helping planet-friendly businesses go beyond DIY branding with strategy-led rebranding and visual identity that draws in the right clients.
Illustration
Helping planet-friendly businesses go beyond DIY branding with strategy-led rebranding and visual identity that draws in the right clients.
Design Support
Helping planet-friendly businesses go beyond DIY branding with strategy-led rebranding and visual identity that draws in the right clients.
Recent Collaborations
Explore rebrands artphysis studio has crafted for conscious, ambitious businesses across health professionals, wellbeing, skincare, creatives such as architects, start-ups, green energy companies, craft businesses and more. Designed to be confident, consistent, and true to their purpose.
Read case studies
Working with artpysis studio
Branding is part strategy, part creativity, part collaboration. Here’s what working with me feels like:
- Strategic: Grounding discovery and clarity
- Vision-Driven: Intentional visual storytelling
- Creative & Artistic: Warm, human, hand-crafted design
- Collaborative: You’re involved every step
- Supportive: Clear guidance, files, and implementation help
Kind Words from Clients
“Joanna is a perfectionist and works with you very closely to finalise a brand you are proud of. I’m extremely pleased with my final result and I have chosen to work with Joanna again on a new project! She’s always quick to reply or jump on a call and works on a great timeline. Highly recommend.”
"I can’t even begin to describe the joy it was working with Joanna. And her professionalism was impeccable. From the first draft, it’s like she crawled into our imagination and visually brought our brand to life. With a little tweak here and a little edit there, we have a full brand portfolio that we are proud to share with the world!"
"I'm SO glad I found Joanna to help re-create my logo and as well as illustrations. She is not only helpful but also VERY professional. She is super responsive, which I admire when dealing with other businesses. (...) I would highly recommend her and will definitely be working with her again for future branding strategies."
Frequantly asked questions
What can you help with?
I can support you with brand workshops tailored to your needs, visual identity (including illustration), packaging design such as labels and templates, design for print, website layout, and social media strategy and templates.
What industries do you work with?
I mainly work with sustainable businesses across many fields — health professionals, wellbeing, apothecary and skincare brands, creatives such as architects, start-ups, green energy companies, craft businesses and more.
How much does branding cost?
My approach is very custom, but to give you a guide, a brand refresh starts from £750.
Can you help me with just a logo?
Yes, I can create a logo on its own if it genuinely serves your needs, though I do encourage looking at the wider brand if it will benefit you.
Can you help with social media strategy?
Yes. I can help you understand your audience, brainstorm content ideas, and create a simple strategy, along with templates to make posting easier.
What experience do you have with sustainable branding?
I’ve always been interested in steady, planet-friendly growth. I’ve completed certified sustainability training, and in another role I help shape social value policy. I can advise on better packaging choices and review your current approach.
How long does the process take?
This depends on the project, but branding usually takes a few weeks.
Can you help with accessible design?
Absolutely. I work with accessible documents and always pay attention to readable colour choices. Depending on your industry, I can also offer tailored guidance.
How do we start?
Simply fill in the form or book a free consultation.
Do you offer payment plans?
Yes, depending on the project, I can offer instalments.
How does the process work?
We begin with an agreement and deposit to secure your booking. Then we’ll have a call to discuss your ideas and moodboards.
If it’s a brand identity project, the next steps are usually logo and colour development, followed by additional assets and finalisation.
When everything is ready, I’ll walk you through all your files and how to use them. I also offer a follow-up catch-up later on, to see how things are going and offer extra support if needed.
Can you help with brand strategy?
Absolutely. If you’re feeling overwhelmed or unsure, we can book an online or in-person workshop to bring clarity and build strong foundations.
I don’t know what I need – can you review my brand?
Yes! Book a free call and we can talk through improvements together.
Can you create illustrations in my brand style?
Usually yes. If your brand identity already exists, I can adapt my drawing style to suit it. I specialise in sketch-based, botanical, hand-drawn and watercolour styles.
Do you have design packages?
Yes, I do. You can see example packages on my services page, though most clients choose to customise theirs.
Can you help with web design?
I’m not offering full website development at the moment, but I can create website layouts as part of your branding package. This makes it much easier for a developer to build a beautiful site. In some cases, I can also help with writing content.