Benefits Of Unique & Complex Branding. Why More Than A Logo?
Discover benefits of unique & complex branding. It will give you an idea of the purpose of investing in complex branding.
01.
Professional Appearance
The logo is not necessarily the first thing that your client will notice. It will be the product or your general presence. With the consistent approach to a brand message and visuals, you look professional and integrated.
02.
Consistency
If your fundaments are set, then it’s easier to create a new campaign, or just an Instagram post. You’ll be confident of what message, image type, colours and fonts to use to attract your existing and potential clients.
03.
Telling The Story
Logo is a visual, graphical brand expression in a pill. It has a representational role. Branding is more like storytelling. With your mission and appealing look, you can tell what your brand is standing for, and what makes you different from your competitors.
04.
Client persona
Knowing your potential client is a crucial for a conscious marketing. It’s more efficient to work out the strategy based on a target audience, than relay on luck.
05.
Setting A Goal
The questionnaire, which I’m using in the process, it’s a helpful tool for a client and the designer. I’ve prepared a form with questions which will clarify your brand idea and help you to set your goals.
06.
Recognition
Overall idea is to be recognized among the other brands. The logo itself is not enough. It’s a piece of a puzzle, where the branding is a whole picture. It is not only a visual appearance but also could be a smell in your shop, a value you’re standing for or colours you’re using consistently.
