Creating a Premium Candle Brand for Fantasy-Inspired Candles
Client: Witch Wrecked
The challenge
From an overwhelming brand to a clear, distinctive identity.
Meredith initially came to me for a Brand Elevation Audit because she was struggling with her candle labels and couldn’t find a direction that felt right. Her existing branding had become inconsistent, making it difficult to create a cohesive look across her products. During the audit, I discovered that one of her strongest brand assets — her story — wasn’t coming through in her visual identity or logo.
Her candles are inspired by fantasy, with a long-standing connection to the sea siren theme that had been part of Meredith’s creative world since childhood. The challenge was to bring that story forward while creating a brand that still felt premium, distinctive and cohesive.
The Approach
Turning a personal story into a practical brand system.
Following the audit, Meredith decided to develop a complete brand identity.
We explored the sea siren story through moodboarding and creative direction, using it as the foundation for a visual identity that balanced the fantasy character of the candles with a more refined, premium feel.
The project included a complete logo suite, brand story and tagline, alongside supporting brand elements and a cohesive visual system.
I also created editable Canva candle label templates, making it simple for Meredith to introduce new scents while keeping the packaging consistent.
To help the identity work beyond the branding itself, I also provided some social media direction and followed up after the project to see how the new assets were working in practice.
The Outcome
A premium candle brand that feels more distinctive — and much easier to use.
The new identity brought Meredith’s fantasy-inspired candle world and personal story together into a cohesive, premium visual presence.
Just as importantly, the brand became practical to use day-to-day. Meredith could create new labels and marketing materials herself without starting from scratch, giving her more confidence and less stress when developing new products.
Client’s feedback
“I’m really enjoying it! Making labels for new scents is quick and no stress at all. Having everything right there to grab and play with on things like business cards, price lists and thank you cards has been really smooth and enjoyable.”