Branding, Illustration & Packaging for Conscious Businesses
Helping you move beyond DIY branding, communicate your value clearly, and save time with a calm, well-structured process
— so your business can grow without losing its soul.
Brand Workshop
Not sure what’s next for your brand? Feeling stuck or overwhelmed with your branding? You’re in the right place.
Whether you’re unsure if you need a full rebrand or just a refresh, I can help. If you struggle with strategy, don’t know where to start, or need guidance on making your brand more effective, let’s chat. I’ll give you honest, practical advice on what’s working, what’s not, and what steps to take next.
Some common questions I help with:
- Is my branding really connecting with my audience?
- Should I change my logo or just refine it?
- I created my branding in Canva—how do I take it to the next level?
- What is brand strategy, and do I need one?
- Can you review my branding and social media?
We’ll go through your brand together, and you’ll get clear, actionable insights in a document with suggestions tailored to your business. If you’re ready to make confident decisions about your brand, let’s talk!
Brand Evolution Packages
Brand Refresh
For when your brand no longer reflects the quality of your work.
If your branding feels dated, inconsistent, or a bit “home-made”, this service brings clarity and polish without stripping away what makes your business yours. Ideal if your foundations are there, but the visuals need tightening up so you feel confident sharing your work.
This helps you:
- Feel proud of how your business looks
- Appear more professional and trustworthy
- Stop tweaking things endlessly and get back to your work
What’s included (tailored to your needs):
- Refined logo variations
- Updated colour palette and fonts
- Moodboard and clear visual direction
Aftercare:
Support to help you implement everything with ease
Client’s feedback
“If you are in need of branding services that truly capture the essence of your business, look no further than artphysis. Working with Joanna has been a wonderful experience.
She will guide you throughout the whole process until she’s created a truly impeccable design package that speaks not only to you but to your target audience and customer base. She communicates effectively and keeps you updated. She has been very patient and offers the best support for any questions or concerns you may have. Joanna will take your branding to a different level. (…)”
Caroline Tate, LNE Society
Brand Evolution
For growing businesses that feel misaligned or inconsistent.
As your business grows, your brand needs to keep up. This service helps you refine your visuals and messaging so your audience understands who you are, what you stand for, and why your work matters — across every touchpoint.
This helps you:
- Communicate your story clearly and confidently
- Create consistency across website, social media and print
- Attract the right clients without over-explaining
What’s included (tailored to your needs):
- Full logo suite
- Refined colours and typography
- Moodboards and visual direction
- Mini brand guide
- Optional illustration
- Social media templates and patterns
Aftercare:
A short follow-up call to make sure everything is working smoothly
Client’s feedback
“Joanna is a perfectionist and works with you very closely to finalise a brand you are proud of. I’m extremely pleased with my final result and I have chosen to work with Joanna again on a new project! She’s always quick to reply or jump on a call and works on a great timeline. Highly recommend.”
Yalda Jamali, DR YALDA
Brand Partnership
For businesses ready for a full rebrand with thoughtful guidance
This is a high-touch, fully supported rebrand for when your current brand no longer fits your vision. We work together from strategy to execution, ensuring your brand feels meaningful, cohesive, and ready for long-term growth.
This helps you:
- Gain clarity on your brand direction
- Feel confident making decisions
- Build a brand that grows with you, not against you
What’s included (tailored to your needs):
- Brand workshop and strategy session
- Full logo suite
- Complete visual identity (colours, fonts, icons, patterns)
- Style guide for easy use
- Social media starter kit
Aftercare:
- Handover call
- 3-month follow-up to support your next steps
Illustration
For brands that want warmth, personality and originality
Hand-drawn illustration brings a human, crafted feel to your brand — especially valuable if you want to stand out from generic, digital-first visuals.
This helps you:
- Add character and depth to your brand
- Communicate care, craft and authenticity
- Create visuals that can’t be copied
What’s included (tailored to your needs):
- Signature brand illustrations
- Patterns
- Bespoke icons
Client’s feedback
“I’m SO glad I found Joanna to help re-create my logo and as well as illustrations. She is not only helpful but also VERY professional. She is super responsive, which I admire when dealing with other businesses. She also listened and understood my business needs while also providing expert advice.(…)”
Poornima Janakiraman, Citrus Tree
Design support
Packaging Design
For packaging that reflects the care behind your product.
Your packaging is often the first physical touchpoint with your customer. This service ensures it feels considered, aligned with your values, and clear.
This helps you:
- Make a strong first impression
- Build trust through thoughtful design
- Avoid costly print mistakes
What’s included (tailored to your needs):
- Label design (candles, skincare, and other products)
- Packaging mock-ups (boxes, stickers, tissue paper)
- Optional thank-you cards or inserts
Social Media Toolkit
For business owners who want consistency without overwhelm.
Designed to make showing up online easier and less time-consuming. This toolkit gives you structure, direction and visuals so you’re not starting from scratch every time you post.
This helps you:
- Save time and mental energy
- Stay visually consistent
- Feel more confident sharing your work
What’s included (tailored to your needs):
- Canva templates
- Mini social media strategy (PDF)
- Content calendar with caption starters
Frequantly asked questions
What can you help with?
I can support you with brand workshops tailored to your needs, visual identity (including illustration), packaging design such as labels and templates, design for print, website layout, and social media strategy and templates.
What industries do you work with?
I mainly work with sustainable businesses across many fields — health professionals, wellbeing, apothecary and skincare brands, creatives such as architects, start-ups, green energy companies, craft businesses and more.
How much does branding cost?
My approach is very custom, but to give you a guide, a brand refresh starts from £750.
Can you help me with just a logo?
Yes, I can create a logo on its own if it genuinely serves your needs, though I do encourage looking at the wider brand if it will benefit you.
Can you help with social media strategy?
Yes. I can help you understand your audience, brainstorm content ideas, and create a simple strategy, along with templates to make posting easier.
What experience do you have with sustainable branding?
I’ve always been interested in steady, planet-friendly growth. I’ve completed certified sustainability training, and in another role I help shape social value policy. I can advise on better packaging choices and review your current approach.
How long does the process take?
This depends on the project, but branding usually takes a few weeks.
Can you help with accessible design?
Absolutely. I work with accessible documents and always pay attention to readable colour choices. Depending on your industry, I can also offer tailored guidance.
How do we start?
Simply fill in the form or book a free consultation.
Do you offer payment plans?
Yes, depending on the project, I can offer instalments.
How does the process work?
We begin with an agreement and deposit to secure your booking. Then we’ll have a call to discuss your ideas and moodboards.
If it’s a brand identity project, the next steps are usually logo and colour development, followed by additional assets and finalisation.
When everything is ready, I’ll walk you through all your files and how to use them. I also offer a follow-up catch-up later on, to see how things are going and offer extra support if needed.
Can you help with brand strategy?
Absolutely. If you’re feeling overwhelmed or unsure, we can book an online or in-person workshop to bring clarity and build strong foundations.
I don’t know what I need – can you review my brand?
Yes! Book a free call and we can talk through improvements together.
Can you create illustrations in my brand style?
Usually yes. If your brand identity already exists, I can adapt my drawing style to suit it. I specialise in sketch-based, botanical, hand-drawn and watercolour styles.
Do you have design packages?
Yes, I do. You can see example packages on my services page, though most clients choose to customise theirs.
Can you help with web design?
I’m not offering full website development at the moment, but I can create website layouts as part of your branding package. This makes it much easier for a developer to build a beautiful site. In some cases, I can also help with writing content.