work with me
Take some time to consider your branding options and determine which one is most suitable for you. If you need assistance in making a decision, don’t hesitate to schedule a free consultation with me. I’ll be more than happy to assist you in selecting the best option for your needs.
Each service can be adapted to an individual needs of your brand
branding
Branding Express
Choose a Premium Logo Package for a strong start to your brand. With a comprehensive strategy, this affordable option ensures a solid foundation, saving you from the hassle of frequent logo changes.
This service has been designed for people who are just staring their business, or had done just a logo before for their business.
It is the most affordable yet complex solution. It is made to provide you a solid foundation that you can expand in the future, instead of replacing it. The goal is to get you started ASAP and look professional from the beginning. Starting with a strategy worksheet to work on, and a logo, colours, and typography design in the next steps. If you’ll need additional assets, these can be easily added to your brand.
- Strategy worksheet to self fill and brand strategy advice
- 1 mood board and brand direction
- Logo design with variations (all needed files, including vectors)
- Colours, typography, brand personality
- Brand sheet with all information
- “How to use logo files” document
This service is the faster solution from all branding option. It is designed as a more intensive service, and it takes 2-3 weeks.
from £1150
Client’s feedback
“Joanna is a perfectionist and works with you very closely to finalise a brand you are proud of. I’m extremely pleased with my final result and I have chosen to work with Joanna again on a new project! She’s always quick to reply or jump on a call and works on a great timeline. Highly recommend.”
Yalda Jamali, DR YALDA
BRAND IDENTITY
Select a brand identity if you seek a comprehensive approach built on a strategic foundation.
This service has been designed for businesses who need more complex visual identity solutions, they’re already on the market, they are aware about their strategy, but needs to express it visually.
This is a complex solution that includes assets, which could be necessary to promote your business and build your visual presence. It also provides 2 brand directions to choose from, which is the great option if you’re undecided.
- Strategy worksheet to self fill and brand strategy advice
- 2 mood boards and brand directions
- Logo design with variations (all needed files, including vectors)
- Colours, typography
- Simple brand guide
- 3 small assets of your choice (for example: business card, letterhead, 4 Instagram highlights)
- Key visual – a recognisable element of your brand
It takes around 4-5 weeks.
from £1800
Client’s feedback
“I can’t even begin to describe the joy it was working with Joanna. And her professionalism was impeccable. From the first draft, it’s like she crawled into our imagination and visually brought our brand to life. With a little tweak here and a little edit there, we have a full brand portfolio that we are proud to share with the world!”
Pam & Lyssa, Amie House
SIMPLE STRATEGY & IDENTITY
The most complex branding service, including brand strategy meetings and the strategy document.
This service is the most complex solution. It works great for existing business who wants to rebrand, or haven’t done the strategy before. It is also great as a super complex solution from the start.
A strong brand strategy is a great starting point for marketing, reaching your business goals, and staying consistent. I believe in practical solutions, making the strategy easy to understand and use.
This service offers workshops to create your strategy, help with your brand’s look, and provide extra materials. I handle the complex parts of branding for you, so you can focus more on growing your business.
- 2 x 2h strategy meetings and brand strategy document
- 2 mood boards and brand directions
- Logo design with variations (all needed files, including vectors)
- Colours, typography
- Brand guide, including the strategy document
- 3 small assets of your choice (for example: business card, letterhead, 4 Instagram highlights)
- Key visual – a recognisable element of your brand
It takes around 7-9 weeks.
from £2400
Client’s feedback
“I want to express my immense satisfaction with Joanna for her fantastic work on my rebranding project. Not only did Joanna redesign my brand but also captured my personality in a way that exceeded my expectations.
From the beginning, Joanna showed a deep commitment to understanding my vision and values. Her ability to translate these into a visual identity was remarkable. The new logo and design elements perfectly reflect who I am and what my brand stands for.
Joanna was a pleasure to work with—responsive, receptive to feedback, and highly professional throughout the project. Her talent and dedication have resulted in a brand that stands out and resonates with my audience. In short, if you’re seeking a graphic designer who can create a brand that authentically represents you, I highly recommend Joanna. (…)”
Penelope Kelly, Bespoke Nostalgia
Professional Artisan Apothecary
This service is tailored for candle, soap, and skincare artisans. It’s the perfect solution for those launching a professional brand.
Candle, soap makers, skincare businesses.
It helps build a strong foundation for your brand, allowing it to grow and stay consistent. Having a unique and solid brand is essential in a tough market.
- Strategy worksheet to self fill and brand strategy advice
- 1 mood board and brand direction
- Logo design with variations (all needed files, including vectors)
- Colours, typography, brand personality
- Brand sheet with all information
- “How to use logo files” document
- Editable label design (possibility to add more sizes or variations)
- An asset of your choice (‘Thank you’ card, business card, 4 Instagram icons, Banner etc.)
It takes around 4 weeks.
from £1500
Client’s feedback
“If you are in need of branding services that truly capture the essence of your business, look no further than artphysis. Working with Joanna has been a wonderful experience.
She will guide you throughout the whole process until she’s created a truly impeccable design package that speaks not only to you but to your target audience and customer base. She communicates effectively and keeps you updated. She has been very patient and offers the best support for any questions or concerns you may have. Joanna will take your branding to a different level. (…)”
Caroline Tate, LNE Society
Goals behind branding
- Branding that appeals to your target audience.
- Functional guidelines that support consistency
- Solid base for marketing and other activities
- Strategy that is a soul of your business
- Professional-looking identity
other services
Design for Social media
Social media templates, icons, and everything related to your online presence.
The ideal solution if you already have an established brand but need some design work to create additional elements.
Rather than using generic templates from Canva, invest in unique designs tailored to your brand. This approach will help you build a consistent and confident brand image.
- Tailored elements designed to meet your brand’s requirements.
- Examples: Social media banners, Instagram highlight icons, and social media templates in Canva.
Between 1 and 2 weeks
from £120
Design for print
Get powerful things for your brand that will make your presentation better.
Ideal solution if you already have an established brand but need some design work to create additional elements.
Reveal your brand personality through printed elements such as business cards or candle cards. I can provide advice on printing methods, paper choices, and prepare a perfect file for printing.
- Tailored elements designed to meet your brand needs.
- Examples: Business card, flyer, catalog, menu design.
It varies based on the project.
from £120
illustration
Extra features to improve and uplift your brand.
An ideal solution if you require additional elements for brand recognition or need to illustrate a process or create a pattern.
Your brand doesn’t have to be recognised solely by its logo. Illustrations can significantly contribute to your brand’s recognition and showcase its personality.
- Tailored illustration
- Digital or traditional watercolour artwork.
It varies with the project. Creating watercolor art typically requires more time.
from £220
Client’s feedback
“I’m SO glad I found Joanna to help re-create my logo and as well as illustrations. She is not only helpful but also VERY professional. She is super responsive, which I admire when dealing with other businesses. She also listened and understood my business needs while also providing expert advice.(…)”
Poornima Janakiraman, Citrus Tree
Package experience
A great choice if you aim to showcase your brand at the highest level by incorporating a professional ‘on brand’ package.
An ideal solution for existing brands that have not yet explored unique package options for their businesses.
Not only will you receive an extension of your brand in your package design, but you’ll also get advice based on your clients about which solutions will be the best and fit within your budget.
- Two moodboards for package ideas, customized to suit your brand needs.
- Custom designs inspired by your brand’s visual identity.
- Examples include tissue paper design, box design (using a template from the print house), sticker, label design, and candle dust cover.
It varies with the project.
from £220
FAQ
Investment for Branding starts at £950.
Minimal service from me involves just brand identity without any additional assets (Branding Express). However, I prefer to take a more comprehensive approach, as I believe it brings greater benefits. In rare instances, such as during rebranding, I may consider accepting a logo project on its own if it promises to bring about a positive transformation.
I am open to assisting with label and package design if your brand identity, including a vector logo, typography, and colors, is already established and aligns with my design style.
The duration of the process is estimated under each service.
Typically, the payment process involves a first step of making a 50% deposit, followed by a final payment upon completion of the project. However, in certain circumstances, I am willing to incorporate additional payment stages throughout the project.
Typically, I provide editable files, particularly for label design, if that’s what you prefer. The details regarding the type of files are also included in the design agreement.
Case Studies of Clients
